Date and Time: Wednesday, September 6, 2:00 p.m. – 3:30 p.m. Eastern Time

 

Speakers:

 

Audience: This is a joint SMP, SHIP, and MIPPA webinar intended for team members who are responsible for outreach or beneficiary education.

 

Description: Are you thinking about starting a Facebook page? Do you already have a Facebook page and want to take it to the next level? Wherever you are at in your social media journey, the SMP Resource Center and MIPPA Resource Center (a.k.a. the Center for Benefits Access) will share successful strategies for getting the most out of your social media.  

 

The SMP Resource Center will delve into the fundamental elements of Facebook including strategic planning, content creation, and implementation. The MIPPA Center will introduce a new toolkit with a step-by-step guide for how to implement different campaign strategies, including Facebook ads, earned media, tele-town halls, and radio ads. They’ll highlight specifically the components of Facebook advertising and what you need to know to get started with this approach.

 

Registration is required!

Click here to register (https://nei3a-webevents.webex.com/nei3a-webevents/onstage/g.php?MTID=e6df4e90cf54eee9342a7b83e9d0322ef)  

In the “Last Name” field, also enter your two-letter state abbreviation if you are an SMP, SHIP, or MIPPA (Smith – ST) or ACL if you are with ACL (Jones – ACL). This abbreviation will appear behind your name on the web event. After you register, you will receive a confirmation email with instructions for joining the session.

 

Resources: Webinar resources are available in the SMP Resource Library (Tip: Search using the keywords “social media”). The PowerPoint presentation will be available one business day prior to the event. The recording will be available one business day following the event.

 

 

Brandy Bauer

Communications Manager, Economic Security

Office: 571-527-3911

xxxxxx@ncoa.org

 

National Council on Aging

Improving the lives of millions of older adults, especially those who are struggling

251 18th Street South, Suite 500

Arlington, VA 22202

ncoa.org | @NCOAging

 

 

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