NCOA has just published the benefits outreach toolkit developed in connection with M+R/Perry Undem at: https://www.ncoa.org/centerforbenefits/outreach-toolkit/

 

This toolkit includes the results of a comprehensive survey conducted with low-income older adults that examined trusted sources of info, interest in and knowledge of benefits programs, and what messages resonated with this audience. Following the research, M+R helped us to work with six local/state agencies to test a variety of methods to bring in more potentially eligible older adults to screen for benefits; the four guides include step-by-step processes of how your agency/organization can replicate any of these approaches. Included are our guides to:

 

 

We hope you find this toolkit useful as you think about your current and future outreach strategies!

 

Brandy Bauer

Communications Manager, Economic Security

Office: 571-527-3911

xxxxxx@ncoa.org

 

National Council on Aging

Improving the lives of millions of older adults, especially those who are struggling

251 18th Street South, Suite 500

Arlington, VA 22202

ncoa.org | @NCOAging

 

 

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