As many of you know, NCOA has been working with a marketing firm, M+R, to pilot test messages designed to get potentially eligible beneficiaries to apply for benefits. Two of the strategies that have worked with some success have been Facebook ads and an earned media approach.

 

On June 22 at 2 p.m. EST, M+R will be presenting a step-by-step look at how you can replicate these strategies in your community. We encourage you to attend! Register at: https://cc.readytalk.com/r/pk31aeg3tbkz&eom. The webinar will also be recorded and made available online if you cannot make it.

 

Also, to make this webinar as useful as possible, we encourage you to submit specific questions to me ahead of time (preferably by the end of next week), which I can field to M+R to ensure they cover during their presentation.

 

Brandy Bauer

Communications Manager, Economic Security

Office: 571-527-3911

xxxxxx@ncoa.org

 

National Council on Aging

Improving the lives of millions of older adults, especially those who are struggling

251 18th Street South, Suite 500

Arlington, VA 22202

ncoa.org | @NCOAging

 

 

The information contained in this electronic mail and its attachments is privileged and confidential. It is intended for the use of the addressee and others specifically authorized to receive it. If you are not the intended recipient, you are prohibited from disseminating, distributing or copying this communication. If you have received this e-mail in error, please delete it and notify us by replying to this e-mail immediately.