Hi Michelle,
It varies. If we’re doing a small direct mailing, it may only cost $99 – if we are doing a large campaign, it could cost $4500+.
We’ve found it depends on the area for direct mailings. Some of the smaller rural areas it is not effective. But most other areas in our state, it’s been very successful and we find doing a direct
mailing in conjunction with radio ads and social media posts is even more successful.
|
|
|
Protecting Insurance Consumers
www.insurance.wa.gov | twitter.com/WA_OIC | wainsurance.blogspot.com | email/text
alerts
From: Michelle Thomas <xxxxxx@arlingtonva.us>
Sent: Wednesday, May 18, 2022 8:49 AM
To: Wells, Donna (OIC) <xxxxxx@oic.wa.gov>; Ann Kayrish <xxxxxx@ncoa.org>; xxxxxx@lists.ncoa.org
Subject: RE: mailing list inquiry
External Email
Thank you for initiating this conversation Ann!
Donna, this great to know. How much does your org spend per month or quarter on this cost and what ROI have you witnessed?
Michelle Thomas, MPA
Coordinator, Virginia
Insurance Counseling and Assistance Program (VICAP)
Arlington Aging and Disability Services Division, DHS
2100 Washington Blvd. 4th floor, Arlington, VA 22204
Phone: 703-228-1711
Website: www.arlingtonva.us
Facebook: https://www.facebook.com/ArlingtonVa
Twitter: https://twitter.com/ArlingtonVA
Any email sent to/from Arlington County email addresses may be subject to disclosure under Freedom of Information Act (FOIA) requests
From: xxxxxx@lists.ncoa.org <xxxxxx@lists.ncoa.org>
On Behalf Of Wells, Donna (OIC)
Sent: Wednesday, May 18, 2022 11:33 AM
To: Ann Kayrish <xxxxxx@ncoa.org>;
xxxxxx@lists.ncoa.org
Subject: MIPPA Listserv: RE: mailing list inquiry
|
EXTERNAL EMAIL
|
|
CAUTION: This email contains file attachments. Do NOT open files that you are not expecting to receive, even from known senders.
|
We used to get our mailing lists through our state Dept. of Licensing, but due to security reasons we can no longer use them. So, we now buy lists through
www.leadsplease.com.
It seems to be working for us. The lists are accurate as we don’t get any returns.
|
|
|
Protecting Insurance Consumers
www.insurance.wa.gov | twitter.com/WA_OIC | wainsurance.blogspot.com | email/text
alerts
From: xxxxxx@lists.ncoa.org <xxxxxx@lists.ncoa.org>
On Behalf Of Ann Kayrish
Sent: Wednesday, May 18, 2022 7:41 AM
To: xxxxxx@lists.ncoa.org
Subject: MIPPA Listserv: mailing list inquiry
External Email
MIPPA listserv member,
Good morning!
We have received an inquiry from a fellow grantee asking if any programs had experience using mailing address information from a private company to try and reach out to Medicare beneficiaries? If your program has used private mailing lists,
please respond to me or the list serv describing how your program used the list and your opinion if it was worth the cost.
To start the information sharing, know that the county SHIP/MIPPA program I worked with in Maryland, routinely purchased a private mailing list of individuals turning 65 in the county and sent out birthday post cards inviting the recipient
to upcoming turning 65 webinars. Looking forward to hearing from the network.
Ann Kayrish (she,her,hers)
National Council on Aging
Senior Program Manager for Medicare
571-527-3945
Generosity changes lives.
Donate today.
The information contained in this electronic mail and its attachments is privileged and confidential. It is intended for the use of the addressee and others specifically authorized to receive it. If you are
not the intended recipient, you are prohibited from disseminating, distributing or copying this communication. If you have received this e-mail in error, please delete it and notify us by replying to this e-mail immediately.
Disclaimer
The information contained in this communication from the sender is confidential. It is intended solely for use by the recipient and others authorized to receive it. If you are not
the recipient, you are hereby notified that any disclosure, copying, distribution or taking action in relation of the contents of this information is strictly prohibited and may be unlawful.
This email has been scanned for viruses and malware, and may have been automatically archived by
Mimecast Ltd, an innovator in Software as a Service (SaaS) for business. Providing a
safer and more useful place for your human generated data. Specializing in; Security, archiving and compliance. To find out more
Click Here.
If prompted for password to access files in MIPPA listserv library at
http://lists.ncoa.org/mippa, enter mippa2016
If prompted for password to access files in MIPPA listserv library at
http://lists.ncoa.org/mippa, enter mippa2016