Greetings BECs,
Just an idea that popped in my head while on a TA call just now… I thought this may get your creative juices flowing on a Friday!
A few weeks ago, my colleague Vivian and I attended a national conference in California in which we had an exhibitor booth. Vivian had the idea for us to conduct quick BCU screenings using the consumer version
of BCU for the attendees of this conference; who were mostly older adults. In a 3.5-hour span of time over 2 days we screened 20 people and it took roughly 10 minutes for each person.
I share this to say that the idea that popped in my head (if you are not already doing so) is to think about exhibiting BCU at upcoming conferences in your area versus trying to attract people to all your
services at once. It is a great way to engage the public and draw attention to the checkup as a creative technological tool versus a hard sell on benefits, which can turn people off sometimes. The Exhibitor status, sets the expectation for those who are attending
that you have something to exhibit! 😉
Happy Friday!
~Randy
Randy Feliciano, MPA
Senior Program Manager, Center for Benefits Access
Phone: 571-527 -4008
National Council on Aging
Improving the lives of millions of older adults, especially those who are struggling
251 18th Street South, Suite 500
Arlington, VA 22202
ncoa.org | @NCOAging